SMS as a marketing tool?
Have you ever received a marketing sms and you didn’t know why?
SMS could be seen as mail spamming because you didn’t ask to receive a certain kind of information.
However SMS could be a very useful and cost efficient tool for companies when it is used in a specific and controlled way. Compare to email, the information will be transmitted to the customer faster and instantly. 92% of recipients read their messages. For example, this tool can be used by retail shops, auto repair shops or customer service (« Your suit is ready to be picked up »; « Your car will be available the 3rd of March, total cost: 257€ »; « a technician will pass by your office between 2pm and 4pm »)
SMS Operators offer different possibilities
- Editor system to write your messages directly on Internet
- cost per sms is similar to traditional sms
- manage database and import your contacts
- send internationally
- customize the number sent (text or numbers)
You can use this tool as a SaaS like the solution MySMS of Systemat or directly within your CRM like the SAP module, Sybase. Many others operators propose webbased solutions over internet (emailplanning, smsway, smsextrapro, mobile trend...)
