The loyalty card of tomorrow
Not always easy for shops and major retailers to develop a good loyalty strategy to their customers.
Offer a loyalty card is the most used method but it has several drawbacks:
- Cost of manufacturing cards
- Only a part of your customer base has the card:
- Some don’t want them in their wallet
- Some do not want to fill out paperwork
- Tracking Customer is difficult
- Change of Address
- Who buys, when and how much?
- To whom and how to launch promotional campaigns
But there are solutions.
The first is Freedelity, a Brussels-based company that proposes to use the ID card of your customers as a loyalty card.
The advantages of using the ID card are multiple:
- Data accuracy
- This card is already in the wallet of all your customers
- Where is your customer?
- Statistical tools: frequency of visits, average basket, male / female ratio ...
- Reports: better sales, better clients, new clients ...
With the management tool developed by Freedelity, you can manage your clients effectively communicating your promotions or new products through various channels: mail, email, SMS ...
Alternatively, there is the unique loyalty card concept launched by the company Fidelsys, a company also active in consumer loyalty.
Fidelsys has also recently announced a partnership with Maestro / Mastercard. In shops displaying the Fidelsys logo at the entrance, guests can earn points or benefits by paying with their bank card.
Coupled with the card system, Fidelsys also offers a CRM to allow the retailer to better understand and communicate with customers
Cartoo developed by Loyaltek also offers a unique loyalty card.
Unique loyalty card seems the easiest solution for both the consumer and the merchant. The challenge ahead for these companies is likely to convince a maximum of users, merchants and large retailers to adopt their system.
For more information:
Categories : Advices | Tags : General expenses | 1 commentaire associé
