Following an Optify study, the first link in Google results pages (SERP) attracts on average over a third of the clicks (36.4%). It is almost three times more than the second link (12.5%) and four times more than the third (9.5%).

Nearly 60% of clicks are drained by the first three results. This leaves little chance for others to capture traffic from Google. Thus the site located in 4th place in the SERP of Google will have less than a chance out of ten, statistically, to attract Internet users (7.9%).

Optify calculates that "the efforts of SEO can bring rapid ROI. For example, doubling the investment to move from the second position to the first can triple visits on that keyword."

The study also notices that it is better to be first on the second page (2.6%) than the last of the first page (2.2%).

Except for pole position, a result on the second page will not catch an average of more than 2% of traffic. In addition, there is very little difference between the results of this second page. Front page average is 8.9% against 1.5% for the second. "You must first invest to position your site as many times as possible on the first page, before to move it forward on that page" the study concludes.

Many companies know now how essential SEO could attract clients to their business, you must now mesure your investment to always be the first on google.  [1]

Categories : Tip of the week | Tags : IT | 0 commentaire associé