BOOST YOUR COMPANY IMAGE
Within a company, everybody agrees to say how important a marketing strategy is. The image of a company has a direct impact on sales.
Channels, means and tools available to Marketing Managers are multiple:
– Magazines, folders, posters and flyers
– Television and radio
– Social networks
– In-store TV, radio and scent
The efficiency of a campaign or communication strategy depends on how it effectively reaches its target (clients, prospects, suppliers, staff, press, …). From a financial point of view, the Marketing Manager will need to calculate the trade-off between effectiveness and these actions and costs.